IAB UK Member Vault

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An out of home ad on a digital screen
Executive Channel Network
Research Study & Guide

How commuter and office mindsets drive DOOH advertising engagement

IHG Holiday Inn pDOOH campaign reaching family audiences
i-media
blog

Beyond proximity: Unlocking the power of pDOOH

Retail media infographic against a supermarket floor
Advertima
blog

IAB In-Store Retail Media Standards: Advertima’s best-in-class approach

2025 cut out of paper
SBS
blog

Looking forward to 2025: My 3 predictions

An image of three people pushing boxes and one person pushing a sphere
Advertima Vision AG
blog

Maximising your digital signage ROI

two people engaged in conversation
i-media
blog

The dawn of performance OOH

A woman carrying shopping bags
Advertima Vision AG
blog

Transforming in-store retail media with real-time audience segmentation

A woman's hands on a laptop's keyboard
Eyeota
blog

What is data enrichment?

shopping bags
Eyeota
Research Study & Guide

How to target Black Friday & Cyber Monday audiences

Two women laughing, one has a phone in her hand
Hivestack by Perion
blog

The Power of Omnichannel Advertising: Elevating engagement with programmatic DOOH

a picture of a graph with a magnifying glass
Skyrise x Vistar
blog

How to overcome the data dilemma to de-silo DOOH planning

Digital OOH billboards
i-media
blog

OOH: Leading the privacy-first, digital revolution

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